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The Great Middle
Many have heard but few have ever experienced the “Great Middle.” A time where the middle of the week holds the greatest treasures, the greatest entertainment, the greatest of everything. So it is with...
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Time for Cannes: Meet the Aussie Contenders
It’s that time again, Cannes. Are you ready? Your inner advert nerd squealing with glee? Curious about the Oz nominations? Me too. So I have compiled a list here of all the Aussie entries for Cannes...
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What Comics Do that Adverts Should
Here’s a riddle for you, one that is simple and true. You sit down on your couch, the screen lights up and a tale begins. For thirty beats of your heart, you witness intrigue and sorrow and joy where...
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The Idea Regimen Starts Now…
Hello all, hope your week is going well so far. May you view September with the optimism of an otter, ready to ruthlessly do anything and everything to get the clam of life to open while hand holding...
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The Yips are Grand
O, dear yips, I wanted to lambast you so, proclaiming your awfulness to all the land. Speak in a cracked voice of how you had plagued me, tricking my id into inaction, imprisoning my ego beside my...
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The Play My Game Teaching Campaign
Generation Y, the feared and mighty heirs to the Baby Boomer consumer empire, are actually a pretty nice and sociable bunch once you get to know them. They like to look cool, get stressed easily and...
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Mischief Managed: Pepsi Style
You got to love Halloween, a holiday for mischief, cheeky introspection and a desire to be afraid in a giggly way. That and it’s a time for rivals to lovingly mock the other. So without further ado, I...
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An Argument for Dancing Your Next Digital Pitch
Could a dancing pony be the perfect inspiration for how we should pitch a digital campaign? I say yes. Besides realizing my tween dreams, this dancing pony has basically just outlined my entire user...
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My IDEO Challenge Entry: The Gamification Game
So this week I decided to be a doer and entered my favorite method of teaching into this IDEO challenge for creative confidence. IDEO is basically a wonderful collaborative creative think tank. The...
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Speak Friend and Enter… the Ad World
Have you ever encountered an infinity quotable book? One where you just can’t help but find life wisdom for any type of situation? You meet someone and automatically paraphrase what you think Harry or...
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